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1st April 2009
Brown's Hotel wins Tea Guild?s Top London Afternoon Tea 2009 Award.
The best place in London to enjoy a sumptuous afternoon tea has been named as The English Tea Room, Brown's Hotel, which has scooped The Tea Guild's prestigious awards for the capital.
The UK Tea Council announced on Wednesday 1st April 2009 that The English Tea Room in Brown’s Hotel has, achieved the highest ‘accolade’ of the tea world by winning The Tea Guild's Top London Afternoon Tea 2009 Award. This prestigious event is the ‘Michelin Star’ of the tea world and is a much sought after honour with most of London’s world famous London hotels and tea rooms competing for the title.
Each year the judge’s task of choosing a winner becomes even more challenging as standards continue to reach new levels and this year’s London competition was no exception! As a result, The UK Tea Council has awarded 12 special Awards of Excellence to;
in recognition of their outstanding quality and consistently high standards in tea service.
This event is now in its 24th year and commenting on Brown’s winning the UK Tea Council’s coveted Top London Afternoon Tea 2009 award, Irene Gorman, Head of The Tea Guild, said: “The English Tea Room at Brown’s Hotel manages to combine a luxurious and elegant ambience with extremely friendly and efficient service. The food and teas were absolutely exquisite, both in their presentation and taste. The staff have been well trained, really know their teas and are very happy to advise customers on their choice of tea and you can even take home a sample of the blend you have enjoyed. It is important touches like this that mark Brown’s out as a tea aficionado’s paradise as well as the perfect choice for a special occasion or just meeting up with friends.”
She added: “Each year the judges’ task of choosing a winner gets more challenging, as standards continue to reach new levels and this year’s London competition was no exception. In the capital, Tea Guild members are busier than ever, serving afternoon teas to an ever greater number of enthusiastic local and overseas visitors, business people, families, groups of friends and an increasing number of romantic couples, all celebrating or just “catching up”. More and more people are taking time out to enjoy that ‘very special afternoon tea moment’.”
Opened in 1837 and London’s oldest luxury five-star hotel, Brown’s was voted into the top spot after its English Tea Room gained a near perfect score from The Tea Guild's anonymous inspectors. The judges praised it for its cleanliness, attractive crockery, friendly, welcoming and efficient staff and an excellent selection of scones, sandwiches and cakes. When it came to the tea itself, once again Brown’s passed with flying colours. Not only was there an excellent selection of teas, but the inspectors praised the staff’s in-depth knowledge of each tea offered as well as the menu in which the teas were “beautifully described” and with “the reverence attached to a wine list”.
The hotel’s ambience was given an enthusiastic seal of approval, with the large Georgian windows creating a light and airy feel, and fires, soft furnishings and live piano music adding to the cosy atmosphere. Browns afternoon teas include delicious foods and, of course, a marvellous selection of beautifully presented teas, all deemed excellent value by the inspectors given the quality of the tea, food and service.
Summing up, one judge commented: “This is a very prestigious hotel and everything is of the highest order. Everything is well done, as we would expect, the service is extremely friendly and efficient, and there is a sense of calm and relaxation".
Brown’s reopened in 2003 after a £24 million restoration so it could reclaim its rightful position as one of London’s most intimate and charming hotels.
Stuart Johnson, General Manager at Brown’s Hotel, said: “As proud members of The Tea Guild we are absolutely delighted and honoured to receive this prestigious award. It means so much to all the staff, who have put their hearts and souls into creating the best possible experience for our customers. We are a close team with a passion and commitment to creating and maintaining a gold standard. “Ever since Brown’s opened more than 170 years ago, the English Tea Room has been a British institution and as members of The Tea Guild we are thrilled to be recognised as carrying on with that tradition.”
The UK Tea Council’s team of Tea Guild tea experts travel the country to seek out the annual winners of the “Top London” and “Top Tea Place” awards. The Tea Guild team of tea experts have, and always anonymously, taken tea in hotels and tearooms in London and across Britain to find the finest tea experience. The judges awarded points for the variety, excellence and knowledge of the teas offered, together with excellent food, service, décor, ambience, and presentation.
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