Slow Down to ‘Perfect Tea Pace’: 7 Expert Tips for the Ultimate Brew

30th May '25 - UKTIA

We Brits love our tea – it’s part of who we are. But according to new research, many of us may be missing out on the full pleasure of our daily cuppa simply because we’re in too much of a rush.

The UK Tea & Infusions Association (UKTIA) recently commissioned the Tea Census, surveying over 1,000 Brits, and the results suggest that we’re brewing and drinking tea far too quickly to enjoy it at its best.

“Going by our latest real-world research poll, it’s clear that Brits need to slow down to ‘perfect tea pace’ to really savour the flavour,” says Dr Sharon Hall, Chief Executive of the UKTIA. “Three quarters of respondents admitted to brewing their tea for less than the 3–4 minutes we recommend for a perfect cup of black tea.”

The Problem: Too Quick to Brew and Gulp

When asked how long they typically leave their tea to brew, most Brits clocked in at just 1–2 minutes, with nearly one in five brewing for less than a minute. Only 7% of those surveyed allowed their tea to steep for the ideal 3–4 minutes – meaning the vast majority are missing out on the complex flavours and health benefits that come with properly brewed tea.

“We even found that 7% of people dip the teabag in and take it straight out again,” says Dr Hall. “While others stew the bag for over 6 minutes – which tends to be too strong for most palates.”

What many don’t realise is that steeping tea for 3–5 minutes is not just about taste. It also releases natural plant compounds called polyphenols, including flavan-3-ols and theaflavins, which contribute to tea’s flavour, mouthfeel, and health benefits.

The Ritual is Just as Important as the Brew

And it’s not just the brewing process we’re rushing. The study also revealed that 35% of Brits drink their tea in under five minutes, with 16% finishing in under two minutes. That doesn’t leave much time for calm or reflection – the very things tea is known to support.

“It’s impossible not to be aware of the constant messaging about slowing down for our wellbeing,” Dr Hall adds. “But how many of us actually take that advice? Tea offers the perfect opportunity to pause – just like it was honoured in ancient Chinese rituals.”

Interestingly, older generations appear to understand this better. The 55–64 age group was most likely to take up to 10 minutes to enjoy their tea, while younger adults often drank it in haste.

Dr Hall concludes, “Our Tea Census shows those nearing retirement understand the value of slowing down. But wouldn't it be great if we could all learn to enjoy ‘perfect tea pace’ earlier in life?”

Expert Advice: 7 Tips to Reach Your ‘Perfect Tea Pace’

To help us make the most of our tea moments, Dr Hall shares her seven top tips for a more mindful tea experience:

1. Use Fresh, Filtered Water
   Avoid reboiled water – it’s low in oxygen and dulls the flavour.

2. Read the Instructions
   Not all teas are the same. Always check the brewing guide on the pack.

3. Use the Right Water Temperature
   Heat to 90–98°C for black tea and around 80°C for green tea.

4. Boil Smart
   Only boil the amount you need using your mug as a guide. It saves energy and time.

5. Measure Properly
   One tea bag or a rounded teaspoon of loose-leaf tea per cup is just right.

6. Don’t Rush the Brew
   Let your tea steep for 3–4 minutes (or as directed) to unlock its full character.

7. Milk Last
   If you add milk, do it after brewing. Adding it too soon disrupts the process and waters down the experience.

So, next time you reach for the kettle, take a moment. Brew with care. Sip slowly. Let your tea be more than just a drink – let it be a pause in your day.

Discover more about tea at: www.tea.co.uk