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23rd Oct '21 - UKTIA
New research  shows how the humble cuppa could help save the planet. And the good news is that you will also save cash, time, and enjoy a better brew every time you make the nation’s favourite beverage.
The new research  commissioned by the UK Tea and Infusions Association (UKTIA) reveals that simply altering the way we measure the water needed for a cup of tea can help cut per day 618 tons of carbon emissions — the equivalent of 1.5 million miles in journeys in the average family car and reduce energy bills by £455,764  per day across the UK as a nation. With tea being the nation’s favourite hot drink, and a staggering 100 million cups consumed each day, the sustainability experts at Carbon Intelligence who worked with UKTIA to carry out this research, have calculated that if everyone in the UK made this easy change, we would collectively save 2,649,792 kWh per day of electricity — enough to provide all the energy needs for 74.7 households for a year. 
Dr Sharon Hall, head of the UKTIA says, “It’s very easy to feel powerless when faced with the enormity of climate change, but as our research shows if we all make small changes it can add up to a significant impact — and real change. That’s why we are launching the Smart Boil Campaign to spread the word on this simple and achievable step that will deliver immediate benefits — for consumers and the planet.
“In fact, our Smart Boil campaign hits one of the nine goals prioritised by climate and environment experts at Imperial University. Reducing energy consumption is number 5 on their list of important changes we can all make — behind cutting back on flying and leaving the car at home.”
The Smart Boil initiative aims to make the UK’s tea loving Brits ‘Smart Boilers’. That means getting everyone to only boil the amount of water needed, once, and if people can, switch to renewable energy in their own homes.
Dr Hall adds: “The independent research we commissioned from Carbon Intelligence shows that we all have the power to make a real difference. In fact, for every mug of tea boiled, using exactly the amount of water needed would save per day:
“And if we only boiled the water we needed and all the electricity we used was generated from renewable sources, it would save 2,649,792 kWh of electricity per day , that’s 1,236 tonnes of greenhouse gases – the equivalent of planting 20,438 seedlings over 10 years or switching 46,846 incandescent lightbulbs to LEDs.”
UKTIA members including PG Tips, Pukka, Tetley, Twinings and Yorkshire Tea  all support the new Smart Boil campaign and will be encouraging consumers to boil – ‘just what you need’ when making your favourite cuppa.
Dr Hall continues, “There is no doubt that reducing greenhouse gases will require action on all fronts, and this should be led by Government’s around the world. The real strength of our Smart Boil Campaign is that everyone can do their bit. It doesn’t involve any major changes or having to give up anything we enjoy. In fact, quite the opposite.
“Boiling only the amount of water you need and only once will reduce energy bills and improve the taste of your tea. In fact, to draw the best flavour out of the tea, the water must contain oxygen to ‘energise’ the leaf and extract all the character of the tea. If you top up the kettle, water is repeatedly re-boiled which drives out the oxygen and makes the tea taste dull. So using the right amount of freshly drawn water will deliver a great-tasting cuppa.” [7,8]
SMART BOIL FACTS: Every day in the UK we drink 100 million cups of tea. If all were by made boiling only the amount of water needed, it would save per day:
That’s the equivalent of:
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NOTES TO EDITORS:
Smart Boil and Carbon Intelligence’s calculations are based on these underlying assumptions:
The statistics spell out the threat: 
You probably only have to look out of the window to see the effects of climate change. The UK is already experiencing rising sea levels, heavier rainfall, and higher temperatures than ever before, and this will continue.
The climate emergency will take centre stage when COP26 , the United Nations annual climate change conference, comes to the UK in November. UN Secretary António Guterres warns we are already at “code red for humanity”. But he believes, “If we combine forces now, we can avert climate catastrophe.”  And it’s clear that UK consumers want action, not words. Research undertaken by Cardiff University last year found that climate change was already firmly on the radar of most people in the UK. The 2020 study found a quarter (23%) of Britons already thought climate change was the most pressing issue we will face in the next two decades, second only to Brexit (26%).
Climate concern has doubled since 2016, with 40% of those surveyed reporting they were very or extremely worried. “This is a remarkable shift in British public opinion,” said the lead researcher, Professor Nick Pidgeon.  The Cardiff research confirmed widespread support for taking personal action, such as turning down winter heating, travelling more by public transport, flying less, and eating less meat.
Green campaigners Greenpeace admit, “It’s easy to feel overwhelmed, that climate change is too big to solve. But we already have the answers, it’s just a question of making them happen.”  And scientists at the Grantham Institute at Imperial College, London, say, “Many people ask us what they personally can do about it? And how does this fit into the bigger picture?”