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12th Aug '22 - UKTIA
Project Role: Social Media Strategy & Communications Manager
Organisation: UK Tea & Infusions Association
Employment type: Project / Agency / Freelance
Project Available: From August 2022
What is UKTIA?
The United Kingdom Tea & Infusions Association (UKTIA) is an independent, non-profit, trade association, that works in support of businesses that trade in tea and herbal Fruit infusions (HFI) in the UK. We also collaborate with the world’s major tea producing and exporting countries.
UKTIA provides support and information of a technical, scientific and regulatory nature to our members.
Outward facing activities are dedicated to the promotion of tea and HFI and their unique stories, as well as providing education on health, taste, hydration, varieties, origins and sustainability to consumers, the media, and key stakeholders.
Prior to May 2018, promotional activities were largely focussed on health benefits via the Tea Advisory Panel. UKTIA has an established and successful approach to promote the health benefits of tea and HFIs, led by the Tea Advisory Panel (TAP posts) (https://www.teaadvisorypanel.com/ and @TeaAdvisoryPan on Twitter), delivered by a consultant and this will continue.
Where appropriate, TAP posts communicating findings of scientific research and referring to expert material are amplified on UKTIA channels in line with Health Claim Regulations.
Existing Communication Channels: (organic only no paid for or support posts)
Currently content mirrors the type published by other Tea Trade Associations (Canada, USA and Germany). Social media platforms have enabled UKTIA to build relationships with origin tea boards and attracted recognition by UK tea companies (translating into enquiries about membership). They also enable collaboration with other Tea Associations on communications campaigns e.g., SmartBoil, International Tea Day.
The UKTIA is looking for a new communication resource to work on a project/freelance basis to deliver a social media strategy, content creation and implementation for the organisation. The requirement for the successful candidate is for them to:
£20-25K annualised for 15 – 20 hours per week, which will be reviewed at the 7 December 2022 Board meeting at which a discussion on support for 2023 will be held.
The type of person this would suit
Response: In the first instance provide your CV and a 200-word summary of why you feel you would be able to deliver the project objectives, together with an indication of your availability and the level of support you think this budget could support. Contact email@example.com by 9th September 2022.
Shortlisted candidates will be requested to outline a proposed plan for consideration.